While a stylist’s primary job is to source and style garments, I often involved in developing the concept of the shoot, briefing the creative team as well as styling and directing the entire shoot from makeup to hair and even assisting with location sourcing. Also, organization and good people management skills are essential for editorial styling.

It requires a seamless collaboration among graphic designers, photographers, videographers, and other creatives to ensure that every piece of content is not only visually appealing but also aligns with the brand's messaging and goals. Attention to detail in production ensures consistency and coherence across all platforms, reinforcing the brand's identity and enhancing its visibility and impact in the market.

Crafting the creative direction for a brand's campaign shots is about encapsulating the essence of the brand while captivating the target audience. This might involve selecting a unique color scheme that reflects the brand's personality, choosing locations or settings that speak to the brand's ethos, or styling that mirrors the lifestyles of its consumers. The aim is to create a series of images that not only showcase the products or services in the best possible way but also evoke feelings, aspirations, and a sense of belonging among viewers.